Right Question, Wrong Answer

When it comes to making decisions, we have the right algorithm, but we use the wrong inputs because we misperceive our world.

January 17, 2017

Why We See

Do we truly understand our own sight? What can it teach us about ourselves?

January 3, 2017

Costly Assumptions

We constantly make assumptions about others—in myriad contexts; big or small; about those close to us, complete strangers, and everyone between. Some of these assumptions can be very costly in figurative terms. Others literally cost us money!

December 15, 2016

Sight: Your Best Guess

Do you think you see with your eyes? Think again. You see with your brain.

December 8, 2016

Join The Conversation

I want to hear from you.

Whether you’ve attended one of my speeches or consulting sessions, ordered Eyes Wide Open, seen my TED Talk, read one of my blog or social media posts, or you’re simply visiting this site, I want to know what you think. Make a point (big or small), share a story, offer criticism, ask a question—whatever suits you. I’d like to start an open conversation, so I’d appreciate your permission to share your submission in the future—anonymously, if you prefer. Even if I can’t share your thoughts with others, however, I still want to hear them, so please do tell me what’s on your mind. Thank you.

-Isaac Lidsky


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Though Isaac tries to respond promptly to everyone who reaches out, we are a very small organization and sometimes it can take us a while to respond. We thank you in advance for your patience and understanding.